How to ensure my blog posts show up in Google searches: ranking high on Google results
Here’s a guide on ensuring your blogs appear in Google searches. We’ll cover the importance of Google, some best practices for search engine optimisation (SEO) and tactics to get your blog posts to rank high on Google results. Ranking highly for keywords relating to your products will attract targeted website visitors. Let’s see how.
How to get my blog posts to show up on Google searches?
Google has been a tremendous presence in our lives for 10+ years but ranking high on Google results is still difficult. It’s competitive. It’s aggressive for starters and extremely challenging.
I have summed up SEO best practices and tactics to help you solve the Google ranking code. You could already be using some of these, while others will be brand-new for you. Examine each of them and think about where you might like to make adjustments to your website to rank higher.
Why does Google matter to your blog?
Google is the most popular search engine in the world, handling over 3.5 billion daily searches. That is nearly 45,000 per second. As a blogger, you want your blog posts to show up on Google searches. You’ve put time and effort into creating valuable posts, so you want people actually to see them.
Think of it this way: if your blog isn’t optimised for Google, it’s as if it doesn’t exist. You’re missing out on a ton of potential readers. After all, that’s how you get readers to your site. But how do you get your blog to show up in Google searches?
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Understand Google's role
The first step in solving this puzzle is to figure out what Google does and comprehend Google’s purpose.
By understanding the role of Google and people using it to search for information, you can create content that is more likely to appear in Google searches. This includes using the right keywords relevant to your target audience in the right areas of your post as well as creating accurate meta descriptions. Additionally, making sure your post is mobile-friendly and that your images are optimised will also help.
You can generate content that is more likely to show up in Google searches if you comprehend Google's function and the individuals who use it to find information.
Observing Google’s perspectives, you have a greater chance that people will visit your website and, therefore, a greater chance of converting them into your clients. You also have a better chance of boosting your brand’s credibility, which will help convert leads into paying clients.
Search engine optimisation best practices
Search engine optimisation (SEO) is the process of optimising your website for Google (and other search engines). The goal of SEO is to get your website to rank higher in the search results for relevant keywords.
There are several things you can do to optimise your website for SEO. Here are some SEO best practices:
1. Use keyword-rich titles and descriptions
When you write a blog post, ensure the title and meta description (the short description under the title in the search results) include relevant keywords. That way, when people search for those keywords, your blog post will appear in the search results.
2. Include keywords throughout your post
In addition to including keywords in your title and meta description, make sure to use them throughout your blog post. Use them in the headings and subheadings (H1, H2, H3 tags) and in the body of your post. But don’t overdo it! Use keywords sparingly, or else Google will penalise you for keyword stuffing.
3. Optimise your images
Whenever you upload an image to your website, make sure to include relevant keywords in the file name and fill out the alternate text field with a brief description of the image. That way, when people search for those keywords, your images will show up in the search results.
4. Link to other websites
One way to show Google that your website is authoritative is to link out to other websites. When you mention another website or blog in your post, include a link. But don’t go overboard! Too many links can be seen as spammy, and Google will penalise you for it.
Tactics to get your blog post to rank on Google
In addition to following SEO best practices, there are several things you can do to get your blog posts to rank higher in the search results. Here are some free tactics to try:
- Submit your website to Google Search Console: Google Search Console is a free service that allows you to submit your website or individual URLs to be indexed by Google. By submitting your website, you’re telling Google you want your site to be included in the search results.
- Use social media: Social media is a great way to promote your blog posts and get them in front of more people. Whenever you publish a new blog post, share it on social media sites like Twitter and Facebook. You can also use social media sites like Quora and Reddit to answer questions related to your niche and include links to relevant articles on your website.
- Engage in guest blogging: Guest blogging is when you write an article for another website or blog in exchange for a link back to your own website or blog. This is a great way to get exposure for your site while also building links back to it. Just make sure that you only guest blog on sites that are relevant to yours!
Write content that is actually worth reading
Creating new blog posts, podcast episodes, videos, or any other form of media that people would want to see is the best way to attract the attention of search engines and target visitors.
Google’s algorithms update regularly. We need to continuously optimise our websites for SEO, but Google is very clear on one thing that we should do: focus on writing content that is helpful to our audiences. To achieve high search rankings, it’s essential to develop original content that provides readers with the information they seek.
Do not put off Search Engine Optimisation. Furthermore, you shouldn’t be terrified of it. In creating a reliable database, search engines contribute significantly. Let’s help them show the wealth of information your company can offer.
Working with SEO might be time-consuming, but the results are usually worth it. Use the strategies and tips I have listed here, and you should get your blog to show up in Google searches in no time.
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