Having a website is essential for businesses nowadays. But why are blogs important for your digital marketing?
To better understand why you need a blog, we should go in steps:
The primary purpose of a website is to make your business visible online. It’s the public face of your business or brand to your target audience. Your customers are informed via your website precisely what actions you would like them to take.
The goal of a website is to create leads, inform, and sell your products or services while also serving your clients by presenting your service and, if feasible, entertaining them to build a trusting relationship.
A high-quality, user-friendly website represents much more than the investment of time and money. It’s a critical marketing tool essential for businesses nowadays.
All right. You’re convinced about the purpose of a website, but what about blogs? Isn’t the website enough to attract customers, submit information and sell? Why blogs are important, then?
Why do I need a blog for my business?
There are many instances in which the website will successfully accomplish its aim, yet it may still seek assistance to satisfactorily address all of the consumers’ questions. Customers are particular and logical when they search online; they want to solve their problems with your products or services. They want to make sure that their hard-earned money will be well invested if they buy your product or use your services.
And that’s when you need your blog. Your website may not have the answer to that specific problem your customer is trying to solve. Your blog posts will increase your visibility, inform your customers of your business’s updates and new trends, and most importantly, they will answer their questions, building a trustful relationship.
What is a blog?
A blog is essentially a web log, an online journal that organisations use to record their actions, opinions, and beliefs; release information that they want their customers to know, and answer inquiries that those consumers may have. Each page is a blog post that explores further into a specific subject.
According to HubSpot, blogs are the 5th most trusted source for accurate information.
Importance of blogging in the digital world
We live and work in a digital world. Today our lives are interconnected online, and so are our businesses. Your presence online is crucial to your growth.
Why blogs are important in digital marketing?
An active, informative, and updated blog is an essential component of online marketing for your business: it will make it easier for your clients to find your products and make a trustful connection with you.
Your search engine optimisation (SEO) strategy will benefit significantly from using a blog that is kept up to date on a regular basis:
- Blogging helps build better personal relationships with your customers.
- Blogging can help establish your brand as a leader in its field.
- Blogging is one of the most effective ways to attract organic traffic to your website.
- Blogging also improves both your SEO and your SERP.
Benefits of having a blog for your business
Let’s go through those benefits to your business, one by one.
Reasons why you need a blog for your business include:
1. Blogging helps build better personal relationships with your customers
The phrase “a trusting relationship between customers and businesses” might virtually be used to describe blogging. An active, informative, and regularly maintained blog aids in brand growth and loyalty. It raises brand awareness and fosters that kind of welcome, trustworthy consumer involvement that all businesses strive for.
2. Blogging can help establish your brand as a leader in its field
Blogs can serve as a permanent portfolio of your work, showcasing your skills and talents to the world and revealing to prospective customers what kind of results they can expect from using your products or hiring your services. Show and tell your customers what you can do for them.
3. Blogging is one of the most effective ways to attract organic traffic to your website
As you address their queries and issues, you provide instructional and informational value to your customers. Furthermore, blogs can acquire new clients by attracting their attention with instructional (and, why not, entertaining) posts that will satisfy their searcher’s needs.
4. Blogging improves both your SEO and your SERP
Both your customers and Google value regularly updated, high-quality content. Offer something new. Post valuable information regularly to encourage clients to sign up for your newsletter and increase traffic. Your good posts make people come back and increase their time on the page. A high score in those categories will help your website rise in the SERPs. Remember that every keyword has the potential to be a ranking opportunity.
13 Expert tips to establish your blog as the go-to source for information in your industry:
Using your blog as a marketing tool is a great way to connect with potential customers. Here are some blogging tips for using your blog and repurposing it through other channels to drive more traffic to your site:
1. Build a plan to reach your ending purpose
Define which aim you want to reach. You will need different keywords to get more mass traffic or to acquire high-quality visitors. Your articles need to be a reference and valuable point for your audience.
2. Plan for the short- and long-term
Set and measure them to ensure you’re progressing in the right direction. Make sure your audience knows you’re telling the truth. Measure your tone of voice and consistency as the most critical aspects of your brand ethos and ethics.
3. Keep your brand voice strong and bold on your blog
Go beyond just having a point of view. Make it a bit controversial. Help the reader put something into action, maybe something interesting or challenging. Inspire your readers by writing a piece that lifts their spirits.
4. To demonstrate your level of expertise, focus on a limited number of subject areas
Expertise, authority and trustworthiness are all sought after by Google. Make sure you can cover the necessary range of topics to set your knowledge on that subject for your business’s sake and your industry activities.
5. Always remember your audience
Communication is not just what is written but how it’s written. Keep in mind the platform and audience you’re writing for. When a brand’s message is aligned with its customers, the content is a success.
6. Determine what your readers will find useful
When you write a blog post, your first query must be: “What would be valuable to my readers?” To stand out amongst the sea of information, you must write visually appealing, concise, original, and valuable content that appeals to your readers. Your blog posts need to have a central topic and an identifiable editorial voice.
7. Think like a web visiting person
If you’re going to get people to read what you’re writing, you need a strong title that grabs their attention. Think like your reader and figure out what drew them to your site in the first place.
8. Make sure your business's values and brand are reflected in your blog posts
It must have the exact authenticity of your brand’s voice. The content should be considered an asset of your products or services. Provide value and education to your customers.
9. SEO should never be ignored
10. Reinforce your message with visuals
Visuals make the information immensely more fascinating and engaging. Use the best formatting standards to comply with search engine optimisation requirements. Producing current, relevant, and helpful information simultaneously reinforces the fundamental theme. Graphics and visuals should be used at least once every two paragraphs.
11. Continually invest in strategic content creation
Constantly invest in new content creation and measure the results. By publishing regularly, you establish a library of material that can be categorised into different services your business provides to help your customers get better and better outcomes.
12. Humanise your brand
People in your business can use your blog to express themselves authentically and share their thoughts and ideas. Use them to help establish their personal identity as your ambassadors while empowering them in a win-win situation.
13. Do not be afraid to share your trade secrets
Information is everywhere nowadays. The power is not of who possesses the information but how they use it. Your information is part of your organisation, but you can give a taste of it to your customers to let them know what to expect. If you offer value to your customers, they will return.
Do you really need a blog for social media marketing?
When done correctly, blogging increases the number of people who visit your website, increases your sales pipeline and allows you to better understand your clients.
Effective blogging drives traffic to your website, generates new leads, helps you nurture those leads, and gives increasing insight into your customer base. You don’t need a blog for social media, but effective blogging will help you develop creative and authentic material to target your social media audience directly or indirectly.
You can use the perception you’ve gained from prior blog pieces to drive your social media engagement, especially considering that social media is a place where individuals interact emotionally.
Why does your business need a blog?
The main reasons are to increase your visibility and create a connection with your customers. You’ll be advertising while sharing meaningful content. For me, there is no better approach to developing trust in a brand than by delivering useful information and encouraging dialogue with your target audience. And that’s where blogs shine the brightest.
Get in contact if you want to learn more about creating a cohesive blog strategy or improving your current blog strategy. I specialise in writing SEO content for websites and blog articles to ensure your blog is successful. We’ll figure out who your ideal readers are, the most important KPIs, and how to create a productive blog strategy for your business.
Are you ready to create Something Spectacular?
Here, at Moss51 Art & Design, we specialise in SEO content writing for your business website or blogs. Your blogs and website pages need to look nice with well-written content to attract customers and search engines. Let’s talk.
I hope you enjoyed reading this article. Did you find the information on this post useful? Leave your comments below.