Lessons to learn before hiring a graphic designer
“Graphic Design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet the user’s specific needs and focus on the logic of displaying elements in interactive designs to optimise the user experience.”Â
(The Interaction Design Foundation)
Logos are the essence of your brand identity with unique psychological effects produced by the fonts, colours and shapes used in their design.
Statistics show that visitors to most websites spend over six seconds taking a look at the logo before moving on to other content. Â
A logo highlights the intangible concepts of a product or service depicting, at the same time, confort, security and familiarity to impact the customer.
 Understanding the marketing of consumer needs, perceiving consumer behavioural and evaluating it towards your product or service is essential to your brandÂ
Business cards remain a key component of branding strategy. They are an assumed prearranged communication, a handy form of advertising.Â
The main goal of graphic design is communication – communication of a clear message from your business to your client. It gives power to your brand.
Graphic design is visual creation with the purpose to convey an emotional and visceral response. It communicates an idea to produce a connection.Â
Branding is what your company stands for, what makes your business unique. High-quality visual designs increase the viewers interaction to conversions.
A professional well-designed logo builds trust and creates an identity to represent the company. Symbolic associations are powerful in people’s memory.
