Straightforward, easy to read fonts with full-page headers– reading online has its tricks. Legibility is essential for the triumph of a website, especially if visitors are using mobile devices. The font needs to be easy to read and unobtrusive. Bad fonts and bad layouts distract your visitor and chase them away;
White space – it helps visitors move through the site going from one element to the other smoothly and creates a visual hierarchy that brings understanding and allows the eyes to rest;
Use of playful cursors to add some spice to your design;
Custom animation with 3D illusions that add another layer of depth to the design;
“Hero” images – full-width graphics at the top of a website article summarising the text below. They serve as a glimpse of your product or services, and tell the visitors what to expect from the rest of the site;
Responsive design – crucial to 2020 websites when most of the internet search is done through smartphones. When visitors search your website, they need to get a clear, beautiful and functional experience and be able to find the information they need;
Asymmetric layouts – a continuation of a great web design tradition, only playing it better! Asymmetric layouts can be very functional. The result is a fresh, exciting and engaging design that will bring an incredible experience to the viewer;
Keep up with the continual change of colour palettes – every year there is a new colour. In 2019, it was yellow, in 2020 it is blue, and the forecast for 2021 brings warm, muted and comforting hues with revitalising bright colour pops. The design colours should reflect your product or service, matching your brand’s message, and they need to grab the viewers’ attention and engage them with your brand.