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Good Designs Matter to your small business Marketing

One main goal of graphic design is good communication. It is through this communication, above all, that your strategic marketing can boost your products or your services to the public with creative thinking energy as the way to fulfil the customer’s needs. Photography, illustration, graphics, animation, typography matter to your business. As a result, they give your product a greater power to inform, educate and persuade the audience

good designs impacts to marketing 
in coca cola signage

In today’s ever-growing marketplace, good design helps you stand out as you establish or develop your identity and your brand, therefore, communicating who you are, what you do and why your business is important.


good designs impacts to marketing quotation

Furthermore, the quality of your company’s designs influences what your market will think of your brand. It is your image – in other words, it’s what your business is like.

Businesses need the services of graphic designers to produce exclusive mobile apps and social media pages for business promotion along with impressive market material such as logos, brochures, business cards, leaflets, stationery, signage, and so on.  Also, with more and more business entering the market, more competition is created. Effective communication with your audience is essential. By the way, that is an essential part of marketing.

It is important to draw the attention of potential customers towards the positive emotional feeling that your product or service can offer to the customers as they partner with you in a like-minded lasting solution to solve their problem.  


In graphic design different visual arts, typography skills, images and distinct layout techniques are used to create media elements such as website, packages, logos, reports, poster, infographics, magazines, ads and so forth. The designer creates elements (images, text and symbols) that use proper and accurate visuals, creating a specific message in an artistic approach. The aim is to produce visual information for your target audience in an efficient and professional manner.

As mentioned in a previous blog, graphic design is an art – but an art that has a certain purpose and objective. Perhaps a combination of art and technology to communicate a message. The design professionals are trained to understand your company and, simultaneously, engage and persuade your audience to help you promote your products or services.

woman happy with a business marketing


1. Establishes Your Business Name

When we see a striking logo, repeatedly, it automatically reminds us of a brand behind the logo. Their repeating in advertisements, business cards, websites, packages, will help the customer recognise the brand name.

2. Strengthens Your Brand

good designs impacts to marketing quotation

Graphic design creates an identifiable “face” for your business to help you promote and differentiate your company. This “face” is an immediate impression of what your business is like. The graphic designer will work with you to create visual elements and texts to positively brand and convey your desired company image.

3. Increases Market Interaction

Good exposition helps your business earn trust and goodwill. It fills the viewer with confidence that your company will be able to deliver to their needs. With graphic design, you can highlight your products or prepare the market for a new business idea.

It can also increase your company’s social media views and followers – high-quality visual grasp people’s attention – photographs, infographics, illustrations and videos can create effective and efficacious marketing tools.

4. Delivers a Brand Message

good designs impacts to marketing quotation

Professional graphic design has the talent to convey a specific brand message to your target public. So, it is an art with a purpose. For instance, the designer picks adequate colours, typefaces and symbols to evoke the determined intention. This intention then becomes the message the potential customer will receive. Above all, fresh graphic designs are created especially for you to keep your customers coming back for new and attractive content and products.

5. Employees Pride and Productivity

The set of designs in logo, stationary, uniform, publications, brochures, etc. should reflect a common cause unique to the company. When the designs become a common identity of the employees, it unites them in a healthy workplace with a strong core of brand identity. In other words, employees will commit to the company and will be proud of their party in it. Therefore, satisfied employees mean productive employees. As a result, this satisfaction will reflect on their professionalism towards your clients and vendors. This counts a lot for ensuring the growth of your business.

6. Saves Time and Makes Financial Sense

A graphic designer knows which file format, colour modes, paperweights and types to use in your website or printing job. The best format will guarantee the best results. Proper tools adequately used assures enhanced readability for your design and friendless to your customer. Good designers know that graphic design is more than just looks. It affects people’s ability to use the website or the printed brochure or how to use your products.

Investing in graphic design will provide a massive return on investment. One good example is the yogurt company Chobani. They produce a somewhat tarter and thicker Greek yogurt and were not bringing in any revenue. The company decided to spend a quarter of a million dollars on the redesign of the company’s packaging. The result was packaging with bright colours with lively images and text in a shorter and wider cup. In conclusion, the new eye-catching image appealed to the customers and, by 2013, they had more than $4 billion in sales and now the company is valued at $1.5 billion – the single leading yogurt brand in the United States.

7. Persuasion Power

Good graphic designs persuade your public to think about your company. It is the power to make a sense of connection from your users to your brand. If you are starting your business, good graphic design serves as a good introduction. Remember that first impressions matter when it comes to introducing your businesses or your brand to the market. A study from Carleton University in Canada has revealed that it takes just 50 milliseconds to assess the visual appeal of a website. Not much time to tell your prospective customer what your company is, what it does and how you can help them.  Good design will put your customer first. Above all, it will be listening to or responding to their needs and helping them to solve their specific issues.  


good designs impacts to marketing quotation

Professionally created graphic design helps your company make a good impression on potential customers. Many of those customers will end up becoming loyal customers in the future. Most importantly, the first impression that your graphic design delivers is of crucial importance in drawing the customer’s attention towards your business.

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Cidinha Moss
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