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Why Web Design Is Important For A Website

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    As you start a new business or look after redesigning your website, it is crucial to analyse the importance of website design on your online marketing to reach your target audience. Three-fourths of people do in-depth online research before buying products, hiring a service, or making any purchase decisions. Good web design is indispensable in the creation of user-friendly and appealing mobile responsive websites. This behaviour highlights the value of content-rich and professionally designed websites.

    Good web design brings beautifully designed pages to your website improving your client’s user experience. It offers essential aids to search engine optimisation (SEO) strategy, helping search engines spiders crawl and index your website.

    The critical element to focus on is that your website must be developed with your target audience in mind to ensure that their user experience is improved.

    This article will discuss why web design is important for a website, the benefits it brings to your business, and the indispensable elements your website must have to benefit both your audience and your business. Good web design pleases the users’ eyes, builds trust, tells them where you want them to look, encourages users to convert, and benefits SEO strategies.

    What is web design?

    “Web design refers to the design of websites that are displayed on the internet”.  Web designers are concerned with the user experience aspects rather than the software development.

    A web designer works on the appearance, layout and content of a website. Good web designers aim for websites that are easy to use, aesthetically pleasing and dedicated to the user audience it was made for. The main objective is to design a site that promotes the target audience’s trust and removes obstacles to usability and accessibility. 

    The importance of website design

    Your website is an essential part of your marketing strategy; even if you have been on the market for ages and think you have control of your audience, remember that new clients nowadays don’t come only through word of mouth or local knowledge. The new audience is more computer-minded, using their mobile to first look for new products or solutions to their needs. Your presence online is essential, and good web design becomes an asset to your business.

    Why web design matters:

    It establishes your brand image

    Your websites offer the first impression of your brand image. The website design must be consistent with the message your brand wants to transmit. If the website looks unappealing and outdated, the users will get a negative impression and leave. And turn to a competitor. A good website helps you keep your leads on your page.

    Pepsi Max ad

    Pepsimax’s 2021 website exposes its target audience to the brand’s core values with engaging content. Their message is consistent with the promotion of a “living for now” soft drink.

    It establishes how your customer service is

    As another site has said, your website is like a customer service representative. In the example above, Pepsi Max wants to transmit the idea that a “no-calorie, no-sugar drink” is substantially part of how Pepsi can bring a cool and innovative drink engaged with the Millennials’ values to the market.

    The audience will have insight and be able to judge how your business treats its customers by looking at the website. If the website transmits the idea of a pleasant, inviting environment, they will feel welcomed and stay there to check the possibilities to solve their problems.

    Building trust is an essential part of customer service. If your website is outdated and poorly designed, visitors will not trust your site and, consequently, your business. Why would a lousy website be part of a trustworthy business? Building trust with your audience is another benefit of a good website design which will encourage your visitor to remain on your site longer, creating more opportunities for conversion.

    Your website stands out from the competition

    Your competitors are doing it.   They are utilising this essential marketing tool to reach their customers and set their businesses apart from yours. If your website is outdated and low-quality, you give your competitors a significant advantage to outrank you.   Can you see now why web design is important for a website? You compete with others online; appealing, easy to navigate, responsive pages attract more leads and help your website perform better.

    5 Key points of quality web design

    It is challenging to determine which quality points are really worth considering. To help you narrow down your choices, I have detailed five essential elements of modern, engaging website design that you must include on your site to improve performance.

    1. Navigation

    One of the best benefits of good website design is to provide easy and quick navigation for the audience. Good web design helps users navigate the site easily and find the information they are looking for without struggling. Simple and intuitive navigation provides the best user experience, where the visitors can engage with your content to take the anticipated action.

    Navigation does not need, necessarily, to be the ultimate state of the art, but it must be intuitive and straightforward where information is easy and fast to find. The home page essentially must be engaging to allow visitors to find everything from it.

    University of Notre Dame Sydney

    The University of Notre Dame in Sydney is an excellent example of a mobile responsive website with easy navigation. It is simple and engaging as a tertiary education site should be. The easily visible hamburger menu on the home page lets the visitors quickly decide what kind of information they need to find. Or the visitors have the option to use the main menu with more opportunities to explore the site. The information is organised by types, which allows visitors to open submenus folders to preview second and third level pages.

    As the visitors scroll down the page, they find more options to search with clear sub-titles that are noticeable, high on the screen and close to the content so users can find them exactly when they need them. Using the same design and location, the primary menu is available in the header al all-secondary pages. If the visitors know where they want to go, the direction is clearly signed. If they are just exploring study or work options, they can simply browse through the site and get information for future decisions. The student is encouraged to study there and can be inspired by the alumni community stories and examples.

    All this navigation starts on the home page without hierarchies or confusing drop-down menus with clear directions of where to go, including back to the home page and appropriate context. Clean and simple.

    2. Responsive design

    responsive web design

    Responsive design is a must-have element to websites nowadays. Gone are the days when people would just access sites from a laptop; now, most people do in-depth online research before making a purchase decision using their mobile devices. Your website needs to be accessed from a multitude of devices, including desktop computers and laptop and smartphones, tablets, and other mobile apps. This means your website needs to be responsive to all of them. If you want your visitors to remain on your site, you have to give them a flawless user experience.

    3. Website accessibility

    A website needs to be accessible to provide access and equal opportunity to people of diverse abilities. Accessibility must be part of the development process. People with visual impairments, hearing impairments, mobility impairments, and cognitive impairments need accessibility as the main priority of web design practices.

    Your website needs to be accessible to all by ethics and by law. In Australia, all websites are required to meet the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA.  It means your website needs to be designed with people with disabilities in mind. It is not as easy as it seems. W3C Web Accessibility Initiative helps web designers assess the accessibility of a web page. There is also a long list of web accessibility evaluation tools that should be used to determine if the web content meets accessibility guidelines. It is a serious thing, and we are all constantly learning more and more from it and how to implement it better.

    4. Style, colours, layout, visuals

    Content and visuals are essential to delivering the message to your visitors. Accessibility and audience interests are vital in deciding which layout, colours, fonts, typography, and images to use. These elements also need to be consistent with your brand identity. Your visitors must recognise your brand through your website’s visual content.

    Web design matters in your website creation. It must deliver your message concisely and accurately to allow your audience to understand, engage, and be interested. The layout must appeal to your audience, and it must feed their eyes to improve engagement and interaction.

    layout guide

    A simple, clean layout is designed to draw attention to all important parts of a website. It is essential that the layout adopted creates consistency across all pages of the website. A consistent site is coherent to the message you want to deliver to your audience. It will allow the visitors to engage on your site longer and, consequently, build brand recognition.

    Visuals and colours

    Colours are associated with different behaviours and should be used purposefully and appropriately. They need to be part of your brand identity, logo and trademarks and align with your brand associations. The website design needs to follow the same alignment.

    It is well known that visual elements improve engagement on a website. Your visitors will interact with photos, illustrations, and videos faster than with texts. But those visuals need to be well managed. They break the text for good reading and explanations but never clutter the page.

    Research shows that most snap judgements about consumer products are based on colour. Most times, buying a product is based on whether the client believes its colour is appropriate for that particular product.

    5. Search Engine Optimisation (SEO) strategy

    Another critical benefit is SEO management. Good web design is not just how your website looks. Aside from how beautiful and professional your website looks, another element has a significant impact on any marketing strategy. This important element is how search-engine-optimised your website is. Good SEO management is a great benefit of a good website design.

    SEO practices are behind the great outside of a website. If your website uses awkward coding, large images that take ages to load, is not intuitive or does not offer an excellent user experience, you will be driving your visitors away and negatively impacting your SEO traffic.

    The foundation of good SEO strategies applied to your website design ensures that your website will be friendly to search engines.  You need to set up your website to ensure that search engine spiders can find your products and services. This is called crawlability – when you tell search engines how to crawl your website to allow them to read and index the content.

    Your website also needs to be keyword optimised to attract searchers and engines and have compelling content to answer the visitors’ searches.  Other essential SEO characteristics to improve the websites are fast load speed, ease of use, compelling UI on any device, and other implementations that can be improved with a well-planned and tactful web design.

    If the pages are pleasing to the eye, easy to navigate with engaging text and visual content, the visitors will be more likely to stay on the page. And if the visitors are engaged with the page and spending more time there, they are more likely to convert.

    Why web design is important for a website?

    Web design is an important matter, and it needs to be taken seriously. A well-designed website can help you offer a good impression to your visitors, help you nurture your leads and get more conversion. Professional web designers consider the client’s objectives when designing the website as the primary focus to achieve an aesthetically pleasing layout that offers an excellent user experience.

    When you understand why web design is important for a website, you are more like to make tactful decisions on using these main key points of quality because your central perspective will be on your customer engagement and user experience.

    Obtaining a lead or losing a lead depends on how your visitors perceive your website the first time they interact with it. Your website will be a judgement of how the users perceive your brand as a whole.   First impressions last.

    So, if you are looking for web designers to create your website, Moss51 Art & Design will provide all the important elements of quality your web design needs.

    Or, if you already have a site, we can always conduct a site audit and optimise it to provide the best user experience and accessibility. A website people can rely on you.

    Hope you enjoyed reading this article. Did you find the information on this post useful? Leave your comments below. 

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