You do have to attract potential clients to your website by the delivery of useful information. But how will they find you? That’s when SEO reigns. Any information you write on the net need to be SEO friendly.
SEO can be a complex subject, complex enough for many people to make a living of it. But we can start with basic SEO principles, and they will help you a great deal:
- Try to deal with only one key topic in each page
- Answer the questions your target audience asks
- Use potential keywords for your target audience
- Add links to other relevant pages on your site and other websites.
Audiences find content through many different routes, from social media, email sharing to links from other websites or SEO results. There are several ways to reach and research your website audience. Alexa offers some useful tools to research your audience. When you research your audience and your competitor audience, you find other sites that your visitors like to visit, what topics interest them and their keyword impact. These results are significant, and they will inspire new topics you can write about, identify industry trends, and other competitive analysis tools that will help you improve your site position.Â
Great content is just one of the ways to appeal to them. And just as important.