Original content makes your audience happy and contributes significantly to Google. Your content must be not only original but provide value to your customer. It originality is so important, how could you produce original and valuable content to write all the time?
Try to answer your customers’ questions, promote ideas, discuss subjects of interest to your business area or your industry. There are lots of information that your target audience will appreciate.
For instance, I use my blog to answers my client’s questions repeatedly. It makes my blog an education place that is very useful to my business because it involves research on my part and learning to my clients.
The subjects abound. Some clients want to revitalise their newsletters; others are starting a new business and want to discuss online marketing ideas. Some recent graduates have new products and need logos, ads, promotion flyers. One might have been highly benefited by a fitness program and are eager to start a personal training service. I love the different interests that come to me. Each website or graphic service is a new adventure and a new future to contemplate.
The level of engagement with my clients’ increases and, frequently, they share the answer to their problems with their friends and families because they find it useful.
Search engines will be happy too. Publishing relevant content drives more traffic to my sites, optimises page load speed and along with other SEO optimisation, increases user’ experiences.
Having good web content is not only important to provide value to your online audience, but it is also essential for SEO and SERP ranking.
So right. It both aims are so connected. Thank you for the feedback. Cheers,