Why should you build a responsive web design?
Nowadays, responsive web design is no longer an option or feature. Today, if you want your website to succeed and create a significant impact, it must be responsive.
If you want to move ahead of the competition, you have to have a responsive website.
If your goals are to improve user impact and increase conversions, web design responsiveness is the only way to go.
If you want to connect with millions of smartphone and tablet users anywhere in the world, focus on creating a responsive web design. Â
Responsive website design has been around for years, but not many people understand what it truly is and why it is important for businesses.
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Defining Responsive Web Design
Responsive website design is about making web content that automatically adapts to various windows, screen sizes, and devices. So, whether you view a website on your mobile or from your desktop computer, the site will look and feel the same. All the elements and contents will be exactly as they are from one screen and device to another.
Responsive website design is about making your audience feel special. They will love visiting your site because it’s a pleasant and convenient experience. You’ll make them feel special and important because you’re doing everything to ensure that their expectations and needs are met.
Your responsive website will attract more audiences and bring in new ones, including consumers who prefer to do everything using their mobile devices. And mobile searches are a significant portion of visits in search engines.
Responsive web design also means you no longer need to create multiple versions of your site to ensure that there is one suitable for every device in the market. It increases your productivity and provides your audience with an optimal search and view experience.
To create a responsive website design that delivers, you’ll need skills, knowledge, and the best responsive web design practices and techniques.
“Did you know mobile devices are our primary connection to the Internet? In fact, mobile accounts for 71% of total online time in the U.S.”
Techniques for Achieving Responsive Web Design
As in all of your other projects, take your time in turning your website responsive. Take one step at a time, do not rush things, and consider the tips and techniques listed below.
1. Adaptability
Responsive websites do not only function and look well on mobile and other devices; their images, headlines, icons, page width, and other elements match the size of any device’s screen. As such, responsive websites automatically adjust all on-site elements to the screen size of whatever device the user is using. Your web design must be flexible so that users can view it across various devices – mobile, tablet, laptop, and desktop. These devices have different proportions and sizes, so these have to be considered when designing a responsive website.
Other aspects to consider include website response to gestures such as pinches and swipes, how browsers look when the window is small, and how they appear in larger windows.
Responsive websites are highly adaptable, flexible, and fluid. They are device-focused, which means the device determines the content flow.
Lastly, a responsive website easily adjusts elements when users shift from portrait to landscape or vice versa.
2. Thumb-focused Design
Think of how your users hold, tap, pinch, and swipe their devices when creating your web design. Think of the thumb and how your users utilise them when navigating through websites. Here are some elements to consider:
- For mobile users, browsing through the website’s pages is easier because the primary navigation bar is at the bottom of the screen. If navigation is on top as it typically is on desktops, they won’t easily reach it.
- Using the thumb to access elements on the corners and sides of the screen is also difficult. If interactive elements are really essential, they should be laid out in the centre or middle of the screen.
- Calls-to-Action (CTAs) and links will attract more attention if they are set to 44px.
3. Remove Friction
Responsive websites are user-friendly and provide visitors with a convenient and satisfying experience. This is achieved regardless of what device they use. As such, one of your primary goals is to reduce or completely remove friction.
You’ll know that there is friction if your website halts, slows down, or hinders the buying process for visitors and potential buyers. To reduce or remove friction, ensure that your e-Commerce setup must be convenient and efficient. For example, instead of lengthy page checkouts, go for a single-page process instead. Multiple-step checkouts are ideal only for desktops. 4. Overall Layout
Responsive websites have well-thought-out layouts. As such, if your website is viewed on different screen sizes and devices, it should easily adapt to the screen fluidly and automatically. Creating a fluid layout means reflowing the content according to the responsive breakpoints of the devices. These simple tips may be of help:
- PNG and JPG files are resolution-dependent, so use SVG images instead so that you can safely scale up and down.
- Adjust the maximum and minimum width so that the width and height properties are easy to control.
- Achieve fluidity through the use of the percentage of units.
- Pay attention to the grids, columns, flow, and negative space as you scroll down.
5. Flexibility
Flexible, responsive websites have high-quality images that automatically and dynamically adjust when used on different devices. Flexibility is also about Call-to-Action (CTA) buttons that work well on any device and screen.
Lastly, flexible websites use easy-to-read and simple but striking typography. Refrain from using fancy or fabulous fonts as they may not show accordingly when viewed on mobile devices and other screens.
Final Thoughts
The list mentioned above enumerates only several techniques and tips for successfully creating a responsive website design. Work with a professional and experienced web designer to ensure that you apply the right techniques to your project.
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Shawn Byrne
Shawn Byrne is the founder and CEO of My Biz Niche, an Arizona -based digital marketing and web design company that has achieved superior results for their clients. Before My Biz Niche, Shawn worked for Venture Capitalists where he built a private portfolio of e-commerce and informational websites that generate revenue through various digital marketing strategies.
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