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logo design one different than others
Graphic Design

What Is the Purpose of Logos and Why They Matter

Your logo communicates ownership, quality, and values. It’s the first impression clients get from your business revealing your ideas and separating you from the competition, fostering loyalty and what the customers expect from your business.

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logo identity
Graphic Design

What Logos Do

Learn why you need a professional-looking, well-designed logo to build trust and use it to show that you are proud of your organisation. Your logo will grab the customer’ attention and tells them who you are and what your business stands for.

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colours as a strategic tool in consumer marketing
Graphic Design

How Colours Affect Our Consumer Behaviour

Color psychology plays an important role in consumer behaviour and the branding process. It’s not a new marketing notion; it’s been used in retail to generate responses from customers and raise brand awareness for years.

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