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Websites have come a long way in the last 30 years. Whether your site was created decades ago or within the last year, it’s important to make sure that your site looks and feels fresh. If your website feels dated, it could suggest to customers that your company is out of touch. Below are some website features that could make your website seem old-fashioned and what you can do to modernize them.
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Walls of Text
Walls of text on websites can be off-putting to visitors. Make an effort to break up text with images, paragraph breaks, subheadings and bullet points so that visitors can easily scan text for the relevant information they need. Try to keep paragraphs no longer than 5 lines long, and use no more than 75 characters per line.
Clip Art and GIFs
Clip art and GIFs were popular in the 90s, but have since fallen out of favour. Continuing to use these types of images will make your website look ancient. Stick to photographs and professional illustrations. Bespoke photographs and illustrations are the best choice for making your website feel unique – avoid generic stock images, as they may prevent your website from standing out.
Non-Responsive Design
Most internet users nowadays are using a mobile device – not a PC. If your website isn’t mobile-friendly, you could be failing to optimise it for the bulk of your visitors. Responsively designed websites are able to alter the display of the text size and format depending on the size of the screen and the type of device they are viewed on. Consider hiring a web design company to build you a responsive site if your current one is non-responsive.
No Buttons or Forms
When it comes to getting customers to contact you, don’t just settle for plain text. Substitute written phone numbers for call buttons, and email addresses for forms – these interactive features are more likely to entice visitors to get hold of you. They may also help to limit spam calls and emails.
No Blog Section
Most modern websites now have a blog section. Blogs are great SEO tools for adding extra keywords, attracting new visitors and keeping your site active. They’re also a chance to answer questions that customers often have and show off your expertise. Consider adding a blog section to your site if you don’t have one.
Poor SEO Optimization
You will not rank highly on search engines unless you’re actively doing SEO (search engine optimisation). This involves using keywords, improving the speed of your site and building backlinks to help your site appeal to search engine algorithms. You can do your own SEO – however it’s often more effective to hire an SEO agency.
No Social Media Links
Do you have social media pages? Social media is key to expanding your web presence. It’s important to create pages and link these to your website (you can add icons to your site that visitors can click on to reach your social media pages). Make sure to regularly update your social media pages with new content.
Conclusion
Implementing any of the tips above is not simply bringing your visitors to the future. In fact, the design trends from the ’90s were crucial to shaping current practices and continue to influence future advancements in modern website design. Revamping a website may appear intimidating, but it is essential for maintaining an appealing and dynamic online presence. With some imagination, a hint of humour, and a dash of flair, you can elevate your website into an extraordinary digital creation.
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