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Marketing is an essential part of any business plan today. Competition is fierce, and there are always contenders looking to progress up the ranks to take your spot. Make strategic moves to boost your business this year by embracing these viable marketing tactics.
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Attend Community Events and Trade Shows
Anyplace you can meet consumers and put your products and services before their eyes is an opportunity to market your company. Community events, trade shows, and maker’s markets are all ways to meet potential consumers and answer questions about what your company produces and how these items can improve their lives.
These events also serve as a platform to showcase your brand with banners and other wide format printing supplies. You want the company’s colours, name, and logo front and centre and large enough for everyone to see. Offline marketing materials still matter and are especially impactful when they are part of attention-grabbing displays in creating a professional and memorable booth setup.
Leverage Social Media Marketing
Social media platforms are an effective and cost-saving way to reach a wide audience. With much of the world online, your company can engage users where they are. Use content specifically marketed to the demographics that frequent specific social media platforms. Reconfigure a Facebook post that is targeted toward an older demographic and use the same content with varying language for the TikTok crowd, for example, without having to produce all new content each time you post.
Social media is the perfect way to show users how to use your product through how-to videos or post updates on the latest products or drop dates. Consider highlighting your company’s altruistic efforts by showcasing employees volunteering or showing off local teams the company sponsors.
Integrate User-Generated Content
User-generated content is powerful. It is imaginative marketing created by people who are using your products. This content generally highlights the positive aspects of said products and includes user testimonials, reviews, videos, and pictures – all of which are already shared with the user’s respective audience of followers.
If you are unsure of the impact that user-generated content can have on increasing exposure and purchases, consider how you find or vet products in your own life. When someone you follow, know anecdotally or have a relationship with gives a positive review of a product, your interest is piqued. One step in the research process to determine whether something is well-made and useful is to check off simply because someone you know is endorsing it.
Remember Email Marketing Campaigns
Email is alive and well. It is one of the easiest ways to reach people. Of course, you already have an email list, and the people on it are likely interested in what your company has to offer. However, they may not be customers yet, or perhaps they have not made a purchase in a while. Nurture those relationships by including them in email marketing campaigns.
The campaigns may include a special discount on their next purchase or an offer code for a free gift with the purchase. Send a series of emails showing off your products in unique new colour ways or highlight interesting ways to use them. Add value to consumers’ lives and generate interest through the content in these emails.
Host a Webinar
Webinars are online seminars or web seminars used to highlight your expertise, share the virtues of your company’s products, or teach a new skill. These virtual conferences can be live or recorded for viewing at a later date. You have the option to bring in guest speakers or experts in a particular field. The main point of the webinar should be to bring people to your site and sow the seeds of interest.
In this virtual platform, people are invited to ask questions and learn. Consider hosting a webinar to teach others how to start a garden from seeds, learn how to knit, or show the value of content marketing, to name a few ideas. Whatever you offer should be related to your company’s products and services while providing a benefit to others. There are several free platforms to choose from to host a webinar. Find the one that works best for you, and be sure to practice before going live.
Watch this video to learn about webinar funnelling:
Focus on Search Engine Optimisation
Search engine optimisation, or SEO, is an integral part of any comprehensive marketing effort. It involves understanding how users find your website and content online. When they use specific keywords or phrases, do those keywords link up to your website? Are they present on your blog or welcome page? If not, they need to be right away. This is called optimisation.
Your company’s website needs to show up on page one of a web search, or else users will likely move on to a new search to find what they are looking for. Patience levels are low, and the want for gratification is high, so your content needs to match keywords every time. Pay attention to local SEO, too, especially if you run a small business or a niche company. This will help people find your business when they are looking in a specific geographic area.
Incorporate Referral Programs
Referral programs are the ultimate in word-of-mouth advertising. They are easy, low-level, and offer rewards. Everyone likes rewards, especially for sharing something they already enjoy. Advertise your referral program on social media and through an email marketing campaign. Encourage your current customers to refer a friend or family member to your brand. When that person makes a qualified purchase, your customer receives a perk.
These perks can include everything from a free gift, special swag, or a discount code or coupon to an invitation to a special members-only event. The idea is to make it exclusive and interesting to help generate interest and encourage referrals.
Grow your business through innovative marketing practices. Choose from in-person advertising on large-scale banners and meet and greet opportunities and go digital via social media platforms and webinar hosting. The best advertising strategies are ones you follow through on. Begin marketing your company today and watch what happens.
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