What Is a Content Marketing Copywriter?

Content marketing copywriters combine the art of copywriting with the science of digital marketing to establish your business as an authority, attract your ideal consumers, and generate more sales leads. Learn how to choose the best copywriter to grow your business.
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    Your website, landing pages, advertisements, and email marketing campaigns have milliseconds – nanoseconds, even! – to grasp your target audience by the collar, draw them in, and persuade them to continue reading, sign up, or purchase immediately.

    Without the proper combination of carefully chosen words, you will lose your difficult-to-find traffic in an instant.

    This is why you need a professional copywriter‘s voice to communicate all aspects of your product and make your brand feel cohesive. An SEO copywriter will have keyword expertise, which will help your blog, article, or even social media rank higher than it would without these skills.

    Content that drives brand expansion

    A content marketing copywriter creates content for a specific audience that serves a specific purpose. Their ability to convey information to an audience enables them to write about any topic.

    You may have the best product or service in the world, but if you don’t have an excellent copy, no one will ever realise how good it is or how much they need it. Your website may have a superior design, but a compelling copy is twice as important for conversion rates.

    Showing bad copy on your website is like wearing pyjamas to an important business meeting. It’s an initial negative impression that isn’t easy to overcome.

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    Moss51 Art & Design

    High quality, affordable web content writing service
    100% original and unique content

    Website copywriting
    Blog writing
    Article writing
    SEO writing

    What does a content marketing copywriter do?

    Content marketing writing involves the creation of blogs, white papers, social media posts, and numerous other types of written materials. The finest content marketing copywriters (also known as SEO copywriters) are highly skilled at what they do.

    Excellent copywriters are the backbone of content marketing success. They compose sales copy for marketing materials that maintains the reader’s interest, conveys a product’s or service’s benefits, and aims to persuade the reader or viewer to take action. Content marketing copywriters usually perform a variety of things, such as:

    • Coming up with original ideas for blogs, articles and social media.
    • Checking for errors (proofreading) in lengthy texts.
    • Providing editing services to the works of other authors.
    • Writing blog articles and social media posts.
    • Developing written content for website pages and landing pages.
    • Creating copy for billboards and other outdoor advertising displays.
    • Creating marketing materials such as direct mail, white papers, and sales letters.
    • Summarising case studies.
    • Developing statements for public distribution.

    The impact of a copywriter's work

    The impact copywriting can have on a marketing campaign or even a brand’s entire identity is exemplified by slogans like McDonald’s “I’m Loving It,” which provide immediate brand recognition with just a few words. These phrases are primarily the work of copywriters, who are marketing professionals who understand how to use language to influence how people perceive a company, brand, or product.

    The Moss51 Art & Design Process

    We write high-quality content and impressive rich media to connect your brand with its ideal audience. Align with your marketing objectives and increase your ROI. Our exhaustive SEO content will provide you with quantifiable data to help you gauge your success.

    How we work

    1. Discovery

    We learn about your brand, audience, goals, and opportunities. During an initial, in-depth consultation, we will

    • Understand your company’s objectives and clients.
    • Examine your current copy and performance.
    • Create a precise, sure-fire strategy of attack.

    2. Research & Strategy

    This is the phase most copywriters skip. We do the grunt work of learning your business inside and out to write cohesive content and saving you time and energy. We also investigate the market and competition at length. We translate this research into a customised content strategy plan for your brand.

    3. Writing & Editing

    We get to work on the writing, mining our research for all its worthwhile you concentrate on running your business. We transform our research and strategy into outstanding written content.

    • Lay out your pages with the design in mind.
    • Create highly effective calls to action.
    • Review the content with you ensure complete acceptance of design concepts.

    4. Feedback

    You revise the text to tell us what you think and suggest edits if needed.

    5. Bring final product to life

    Deliver your project for publication and offer suggestion on marketing promotion.

    • Collaborate with you to seamlessly integrate copy into the final product.
    • Make supplementary changes to the running copy (if requested).

    Final Thoughts

    The majority of the time, just advertising your product don’t get desired outcomes. This may be because the content on your website, marketing emails, or social media platforms are poorly written or inefficient at convincing individuals to take the final step of making a purchase.

    This is a critical aspect of any industry’s success. The way your written material is created is more significant than you might realise, whether you sell shoes or insurance services.

    That’s when SEO copywriters can help you. Their goal is to produce texts created for marketing techniques to boost sales and conversions.

    A SEO content copywriter writes professionally. They can set up, study, and place the proper wording. For non-copywriters, this is slower. A skilled copywriter to save time and improve your company creating appealing SEO texts. A professional writer who can evoke the emotions you seek without second-guessing.

    Hiring a content marketing copywriter saves time and boosts profits. A skilled copywriter with all the knowledge can boost your marketing and ROI and curate your brand image for your target audience.

    Are you ready to create Something Spectacular?

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    Here, at Moss51 Art & Designwe specialise in SEO content writing for your business website or blogs.  Your blogs and website pages need to look nice with well-written content to attract customers and search engines. Let’s talk.

    We specialise in writing trustworthy website content for web pages and blogs.

    I hope you enjoyed reading this article. Did you find the information on this post useful? Leave your comments below. 

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    Cidinha Moss

    Cidinha Moss

    Cidinha Moss is the founder of Moss51 Art & Design, an SEO Content Writing and Web Design studio. She is a content writer and artist, with a background in languages, education, marketing, and entrepreneurship with years of writing, teaching, and providing effective text, images, and web designs to her clients. You can find her on Facebook or LinkedIn.

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