What Is a Content Writer and What Do They Do

Content writers are in high demand in today's tech-savvy society. Whether you're an entrepreneur needing online sales text or a would-be author with unanswered questions about the profession, you may be curious about what exactly a "content writer" does.
what is a content writer and content marketing poster

If you’re reading this, chances are you’re looking for a content writer. But what exactly is a content writer? And what do they do? A content writer is a professional writer who specialises in creating content for websites and social media. This content can take many forms, but it is usually written to promote a specific product, service, or company. Content writers can also be generalists who write for a variety of websites in different industries.

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    This article is for career decision-makers and businesspeople interested in creating content for online marketing. After reading this article, you’ll be prepared to plan your content development and create the most popular types of content or to order them more strategically from your authors.

    What is a website content writer?

    A content writer is a professional writer who creates content for websites. Content writers can specialise in writing specific types of content, such as SEO articles, product descriptions, or web copy.

    A content writer’s goal is to write content that is not only informative but also appealing and keyword rich. To do this, they must deeply understand both SEO and the audience they are writing for.


    A content writer typically researches and writes original content for a website. Content writers may also be responsible for editing and proofreading content and formatting it for web pages. In some cases, content writers may also be responsible for managing a website’s blog.

    If you’re interested in becoming a content writer or you need someone to write relevant content for your website, keep reading to learn more about what content writers do and what you need to know to get started!

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    What do website content writers write?

    Information is the essence of the content. It can take many forms on the internet, including but not limited to:

    • Blog posts for websites
    • Web pages
    • White papers
    • Video and audio recordings for social media
    • Press releases
    • Promotional material.

    What skills does a content writer need?

    Writers for websites need to be all-around pros who can do it all when it comes to words.

    For content writers to produce superior results, they must possess certain skills. These include:

    • Adaptability and ability to write rapidly and consistently.
    • Time management to fulfil tight deadlines.
    • Problem-solving abilities with the capacity to write in a variety of tones, topics, and a number of contexts and structures.
    • A good understanding of grammar and vocabulary with a solid command of spelling, punctuation, and style.
    • Research skills to conduct the research efficiently and rapidly.
    • Good knowledge of SEO and content strategies.
    • Creative writing capabilities and story-telling.
    • Excellent editing.

    With these eight essential skills as part of their arsenal, your content writers’ team will be set up for success. Therefore, content writing requires more than just writing abilities: knowledge, creativity, and speed are needed.

    What is required to be a content writer?

    Bachelor’s degree in communications, marketing, English, journalism, or a related field.

    • Proven content writing or copywriting experience.
    • Working knowledge of content management systems.
    • Proficient in all Microsoft Office applications or Google Docs.

    The benefits of working with a website content writer

    There are many benefits to working with a website content writer. A professional writer can help you create accurate, well-written, and engaging content. They can also help you save time and money by creating content quickly and efficiently.

    In addition, a professional writer can help you create a tone and voice for your website that is consistent with your brand. They can also help you target your audience and ensure that your content is relevant.

    Working with a professional website content writer can be a great solution if you want to improve your website identity and relevancy.

    What to look for in a website content writer

    Benefits of content writing:

    If you’re looking to hire a website content writer, you should keep a few things in mind.

    • Researching

    Regardless of the customer or type of material being written, every content writer must conduct independent research. Most of the time, the content writer will be working with unfamiliar subject matter; therefore, substantial research is required to guarantee that the content provided is correct, up-to-date, and consistent with the company’s existing messaging. Good research enables the creation of informative website material which satisfies clients, search engines, and customers.

    • Design emphasis

    You’ll want to ensure the writer has experience creating website content. They should also be able to write in a style that is consistent with your brand’s voice.

    When developing a piece for a customer, a web content writer must ensure that the content is formatted appropriately for presentation on-screen. By strategically placing subheadings, bullet points, and other techniques, the content writer provides that the copy does not appear to be an uninviting block of text. They should also be familiar with fundamental HTML techniques for formatting information, adding links, and emphasising particular phrases and parts.

    • SEO analysis

    Additionally, you’ll want to look for a writer who is able to create content that is both informative and engaging. The best website content would be both informative and interesting to read, so visitors to your site will want to stick around.

    They will grasp the need for a strong headline, adequate keyword density, and proper keyword placement to maximise the content’s search engine rankings.

    • Editing

    edit without mercyOften, the instructions or existing copy offered to a content writer falls short. The writer must sift through poorly written content to modify and polish it. This can be laborious, but it is essential to a content writer’s responsibilities.

    Putting it through content editing is the key to ensuring that it is of the highest quality possible. It guarantees that your writings are well-written, search engine optimised, and consistent with the tone of your business.

    • Professionalism

    Finally, you’ll want to make sure the writer you hire is able to meet deadlines and is easy to work with. The last thing you want is to be stuck with a writer who is difficult to get hold of or is constantly missing deadlines.

    Due to the fact that you and your competitors are competing for the same audience, by keeping these things in mind, you can rest assured that your content will be high-quality and well-targeted to cut through the noise and reach potential clients.

    How to find a website content writer

    When you’re looking for a website content writer, you want to find someone who is professional and experienced. Here are a few tips on how to find the right person for the job:

    1. Look for a writer who has experience in your industry. For example, if you’re in the tech industry, you’ll want to find a writer with experience writing about technology.
    2. Make sure the writer you hire fits your company culture well. You want someone who will be a good cultural fit for your company, so it’s important to find someone whose values align with yours.
    3. Find a writer who is a skilled storyteller. A good website content writer can tell engaging stories that will capture your audience’s attention.

    Final thoughts

    Researching, planning, and generating content requires your best effort. You may target your audience more efficiently by carefully evaluating how to maximise content performance.

    Use company resources and freelancers. Don’t be frightened to work with freelancers—an experienced freelance content writer will know all the tips in this post and save you time.

    Are you ready to create Something Spectacular?

    Here, at Moss51 Art & Designwe specialise in SEO content writing for your business website or blogs.  Your blogs and website pages need to look nice with well-written content to attract customers and search engines. Let’s talk.

    We specialise in writing trustworthy website content for web pages and blogs.

    I hope you enjoyed reading this article. Did you find the information on this post useful? Leave your comments below. 

    Print and share this article friendly; you are free to use and reproduce it, just please attribute Moss51 Art & Design as the original author, and link back to this post!

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    Cidinha Moss

    Cidinha Moss

    Cidinha Moss is the founder of Moss51 Art & Design, an SEO Content Writing and Web Design studio. She is a content writer and artist, with a background in languages, education, marketing, and entrepreneurship with years of writing, teaching, and providing effective text, images, and web designs to her clients. You can find her on Facebook or LinkedIn.

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