Tips to Improve Your Small Business Website
For small business owners, having an online presence is essential for success in the digital age. But simply having a website isn’t enough: it also needs to be engaging, informative, and optimised for your business to attract and retain customers. Today, Moss51 Art & Design shares six things you should know about making your website better.
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Regularly update content
Your website must have up-to-date content that is relevant to both current and potential customers. Keeping content fresh ensures visitors have something new to learn every time they visit your site. You should also review your content regularly to make sure there are no typos or grammatical errors, as these can be distracting for users and detract from the overall quality of your site.
As you update your content, make use of free tools that will help you create eye-catching infographics — just personalise a template with the images and copy you want. This is a great way to add interest to your site.
Make it mobile-friendly
People now mostly access the internet on smartphones and tablets, so you must make sure your website is mobile-friendly. This means designing a responsive site with a fluid layout that adjusts to different screen sizes and resolutions so users can easily navigate throughout the page regardless of what device they’re using. Take a look at different mobile apps for businesses similar to yours and get an idea of what to try and what to avoid.
Up your SEO efforts
Optimising your website for search engines like Google will help improve its visibility in search engine results pages (SERPs). This can be done by strategically placing keywords throughout your content and creating meta descriptions, alt tags for images, and backlinks from other high-quality websites. By optimising your website for search engines, you’ll increase the chances of potential customers finding you online. If you’re not sure how to create keywords for page titles, you can use Google’s free keyword tool planner or Ubersuggest.
Accessibility should be a top priority when building or improving your website, as it ensures everyone can access information, regardless of physical or mental ability. Designing with accessibility in mind includes using text alternatives for images so those with visual impairments can understand what’s being shown, providing keyboard navigation options so users who cannot use a mouse can still navigate, and avoiding jargon, so those with limited English proficiency understand your content. Do further research on accessibility guidelines.
Boost load speeds
The speed at which a web page loads affects its usability. The longer it takes for a page to load, the less likely users are to stay on it, so you must optimise your website’s loading speed as much as possible by compressing images, reducing redirects, removing unnecessary plugins or scripts, and leveraging browser caching. This will result in improved user experience while also helping boost SEO rankings since faster loading speeds are favoured by search engines like Google.
Use Analytics to your advantage
Always review your website analytics regularly — at least once per month — to get insights into how users interact with your site, such as where they click most often or how long they stay on each page before leaving (bounce rate). This data will help you determine what works well on your site and identify areas where improvements need to be made. You can find free and low-cost analytics tools online.
Making sure your small business has an effective online presence requires more than just setting up a basic website. There is an ever-evolving list of tasks associated with optimising it for maximum impact, so create a plan that outlines each step. Using free online tools, such as an infographic template or analytics tools, will allow you to optimise your site without overspending.
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