6 Things Small Business Owners Should Know About Website Improvements

As a crucial part of your company, your website cannot be overlooked. Whether you're running an online store or meeting with customers in person, they'll initially learn about you and form opinions about your company from your website. Discover how to improve your small business website to potentially attract more clients by making it more impressive, effective, and easier to find.
small business website people working with a computer
Table of Contents
    Add a header to begin generating the table of contents

    Tips to Improve Your Small Business Website

    For small business owners, having an online presence is essential for success in the digital age. But simply having a website isn’t enough: it also needs to be engaging, informative, and optimised for your business to attract and retain customers. Today, Moss51 Art & Design shares six things you should know about making your website better.

    Moss51 logo
    Moss51 Art & Design

    High quality, affordable web content writing service
    100% original and unique content

    Website copywriting
    Blog writing
    Article writing
    SEO writing

    Regularly update content

    Your website must have up-to-date content that is relevant to both current and potential customers. Keeping content fresh ensures visitors have something new to learn every time they visit your site. You should also review your content regularly to make sure there are no typos or grammatical errors, as these can be distracting for users and detract from the overall quality of your site.

    As you update your content, make use of free tools that will help you create eye-catching infographics — just personalise a template with the images and copy you want. This is a great way to add interest to your site.

    Make it mobile-friendly

    People now mostly access the internet on smartphones and tablets, so you must make sure your website is mobile-friendly. This means designing a responsive site with a fluid layout that adjusts to different screen sizes and resolutions so users can easily navigate throughout the page regardless of what device they’re using. Take a look at different mobile apps for businesses similar to yours and get an idea of what to try and what to avoid.

    Up your SEO efforts

    Optimising your website for search engines like Google will help improve its visibility in search engine results pages (SERPs). This can be done by strategically placing keywords throughout your content and creating meta descriptions, alt tags for images, and backlinks from other high-quality websites. By optimising your website for search engines, you’ll increase the chances of potential customers finding you online. If you’re not sure how to create keywords for page titles, you can use Google’s free keyword tool planner or Ubersuggest.

    Improve accessibility

    Accessibility should be a top priority when building or improving your website, as it ensures everyone can access information, regardless of physical or mental ability. Designing with accessibility in mind includes using text alternatives for images so those with visual impairments can understand what’s being shown, providing keyboard navigation options so users who cannot use a mouse can still navigate, and avoiding jargon, so those with limited English proficiency understand your content. Do further research on accessibility guidelines.

    Boost load speeds

    The speed at which a web page loads affects its usability. The longer it takes for a page to load, the less likely users are to stay on it, so you must optimise your website’s loading speed as much as possible by compressing images, reducing redirects, removing unnecessary plugins or scripts, and leveraging browser caching. This will result in improved user experience while also helping boost SEO rankings since faster loading speeds are favoured by search engines like Google.

    Use Analytics to your advantage

    Always review your website analytics regularly — at least once per month — to get insights into how users interact with your site, such as where they click most often or how long they stay on each page before leaving (bounce rate). This data will help you determine what works well on your site and identify areas where improvements need to be made. You can find free and low-cost analytics tools online.

    Conclusion

    Making sure your small business has an effective online presence requires more than just setting up a basic website. There is an ever-evolving list of tasks associated with optimising it for maximum impact, so create a plan that outlines each step. Using free online tools, such as an infographic template or analytics tools, will allow you to optimise your site without overspending.

    Moss51 is here to help you with website content writing, SEO content writing, copywriting, and more! If you have any questions, please email design@moss51.com.

    Are you ready to create Something Spectacular?

    Moss51 logo
    Moss51 Art & Design

    Here, at Moss51 Art & Designwe specialise in SEO content writing for your business website or blogs.  Your blogs and website pages need to look nice with well-written content to attract customers and search engines. Let’s talk.

    We specialise in writing trustworthy website content for web pages and blogs.

    I hope you enjoyed reading this article. Did you find the information on this post useful? Leave your comments below. 

    Print and share this article friendly; you are free to use and reproduce it, just please attribute Moss51 Art & Design as the original author, and link back to this post!

    Print Friendly, PDF & Email

    Leave your comment

    Amy Collett

    Amy Collett

    Amy Collett is the creator of Bizwell.org, a website that helps professionals and entrepreneurs build and strengthen their personal brand.

    Sign up for our Newsletter

    We turn your ideas into words! 
    I meet your customers on the web page to deliver your message to them. I combine high-quality written material with search terms to create holistic content that is appealing to both your readers and Google.

    This website uses cookies to ensure you get the best experience on our website.

    %d bloggers like this: