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Graphic Design

How to Use Colours to Improve Consumer Behaviour

How we use colours in marketing is one of the most critical aspects of brand building. When colour psychology is used correctly, it can elicit the emotions needed to trigger purchasing decisions and influence customer behaviour — the perception of colours in consumer behaviour.

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Graphic Design

Ways to improve website marketing strategies

Covid-19 has caused frustrations to all kinds of business. With the ongoing crisis, many businesses are turning to the Internet, which presents an excellent opportunity for site designers to assist other firms and raise their own image.

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