Branding is the cornerstone of any modern start-up’s success. A strong brand gives your business the opportunity to showcase your product and services to the world and reach a wide range of potential customers. It is an extremely powerful tool, especially in the present day, as companies have access to a wide array of digital tools that help them build and spread their brands.
In 2024, companies are no longer limited by their local consumer base. With the advent of the internet and social media, companies can now reach the entire world through their brand strategy. Companies in Brisbane, for instance, can sell to customers as far away as New York and Paris.
In this article, we’ll go through some branding solutions startups can use that are both effective and affordable.
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5 Affordable Branding Solutions for Modern Startups
Physical Marketing Collateral
While digital is all the rage in 2024, brand professionals should still take advantage of physical marketing collateral. It’s still important to print stickers, send out flyers and hand out branded freebies to customers and business partners. These are all tangible symbols of your brand that members of your audience can physically hold and are a great way to remind them of your company.
Another physical object that still has plenty of value in the business world is the business card. You can hand these out to clients, business partners, investors and anyone else who comes into contact with your company.
While it might be easier to add these people on LinkedIn, a business card demonstrates professionalism and shows that you’re making a special effort to connect with them. Business card printing Melbourne is a highly effective service for expanding your reach, as effective business cards guarantee a rapid and attractive turnaround that your audience will appreciate.
Social Media Marketing
Good branding is all about being seen and heard by your customers. To accomplish this, you need to meet your audience where they are, and in today’s world, most people are on social media.
Social media sites like Instagram, Facebook and TikTok have all been used by successful companies to build their brands. Each social media platform is different and will require its own approach. Do some research on where your customers hang out and focus on these.
When it comes to content, videos, pictures and detailed posts can all be used to build your brand. You can also advertise video webinars through social media to establish yourself and your brand as a thought leader in your industry.
Outsourcing Certain Branding Tasks
Brand building is an extremely personal activity, and you might hesitate to delegate it to outsiders. However, outsourcing can be an easy and affordable alternative to performing every single branding task in-house.
Some brand-related tasks that can be outsourced include graphic design and copywriting. Getting contractors to do these jobs is often cheaper than hiring a specialist in-house. Outsourcing also allows you to get a lot more done than relying solely on one or two employees.
Another branding activity that should be outsourced in most cases is creating physical collateral. Most startups don’t have the capacity to print business cards, stickers and flyers on a massive scale, and it’s usually best to outsource these tasks to a reliable printing company.
Networking and Events
Participating in industry events and networking with industry leaders is a great way to boost your brand’s exposure. Networking events gather many important people from a particular industry in one place. These people might be future clients or business partners, so it helps to get to know everyone in the room.
If there are not too many events relating to your specific industry where you live, you can consider hosting one yourself. Hosting an event gives you the freedom to invite whoever you want, which allows you to network in a much more focused way.
As a whole, attending and hosting industry events are a great way of getting to know the big shots in your line of work and helping you build the connections you need to succeed.
Guerrilla Marketing
For smaller startups, guerrilla marketing is a great way of spreading the word about your brand without emptying your bank account. As the name suggests, guerrilla marketing involves looking for unconventional ways to grow your brand.
There are many guerrilla marketing strategies that small businesses can use to boost their brands. Some examples include trying to go viral on social media, getting your brand on TV by doing something unusual and stirring up controversy by taking a particular political stance.
It’s important for businesses to take plenty of care when engaging in guerrilla marketing. Don’t do anything illegal, and don’t do anything so controversial that it alienates large chunks of your audience. In everything you do, stick to your brand values, and don’t compromise your morals for publicity.
Conclusion
Finding the right branding strategies can seem like an expensive endeavour for any startup looking to make a splash, but with some time and research, it’s possible to grow your following while sticking to your company’s budget. Strategies like social media marketing, creating branding collateral and engaging in guerrilla branding are all ways to get the word out about your brand without breaking the bank.
In this article, we’ve gone through some affordable branding solutions for modern startups. Start using these in your company today to grow your brand and attract customers.
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