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Keeping employees engaged in their work is an absolute must for every business. But motivation isn’t always something that can be turned on and off with just a paycheck. Even the most professional individuals can suffer from staying motivated over time. So, how should a company respond when it seems like staff output isn’t what it used to be?
There are a variety of reasons why business performance can fall short from time to time. However, before digging too deep into individual performance or benchmark tracking, sometimes it’s a good idea to make sure the company vision is as clear to employees as it is to senior leadership.
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What Does it Mean to Have a Shared Company Vision?
The “vision” of a company can be a powerful reminder of the short- or long-term goals and objectives trying to be reached. However, a written mission statement tucked away on a webpage or employee handbook doesn’t always translate to a unified business approach.
Sharing a company vision isn’t about all employees working under the same roof. It’s a much deeper motivating factor that every employee—from company executives to new employees—has and works towards in unison. It resonates with everyone in the organisation and drives nearly all of their decisions.
A shared company vision is what gets people up in the morning and brings everyone together. This common purpose takes patience and consistency to develop, but it is what the most successful companies have learned to master over the years.
How to Effectively Construct Your Company Vision
While documenting a company vision is a great starting point, those words won’t mean much without considering how they reflect your staff, customers, and business operations.
Below are some effective ways businesses can take their company vision and infuse it into everything they do:
Place More Value on Cultural Alignment
Unfortunately, the pressures of running a business today have led many organisations to abandon certain ideals when it comes to delivering on their promises. This is sometimes reflected in their hiring practices, which place less value on finding the right “cultural fit” and instead focus on “finding a body.”
The personality of an employee makes a huge difference in whether or not a company’s vision is acknowledged and respected by everyone. Teams should be constructed in a way where everyone is able to contribute to reinforcing its importance in everything they do. This makes it more natural when conducting brainstorming sessions and making decisions that are in the best interest of everyone.
Prioritise Authenticity in Everything You Do
It’s no secret that most businesses exist to make money—it’s the way of the world. But moving a business forward should never come at the sacrifice of steering away from its core values.
For a shared company vision to be valued by everyone, it needs to be built around authenticity in everything you do. This includes the quality of products or services the company provides and how it holds itself accountable to both staff and customers
Authentic businesses “talk the talk and walk the walk,” following through on their promises and always working towards self-improvement. This not only builds trust and respect from an outside perspective but adds more value to the company’s vision with employees.
Paint a Clear Picture
The most talented artists are able to visualise their finished pieces even before the first brushstroke. This isn’t to say that the painting doesn’t evolve over time as it gets closer to completion. It just means that the original vision is always top of mind and will usually inform the colors being used or the type of technique being applied.
This is the same concept in business and is an important component of keeping a company’s vision tangible for all employees. Unfortunately, many companies inherently operate with blinders on, assuming employees just “get it” instead of taking the necessary steps to reinforce their vision.
For employees to buy into a shared company vision, they need a clear picture of it. Leadership teams play an important part in this process by prioritising company-wide communication whenever possible and making sure everyone understands the greater importance of the projects they’re taking on.
Whether coordinating company events or reinforcing the importance of roundtable discussions with employees, consistently calibrating the organisation so it aligns with a shared vision is critical.
Calibrate Your Company Around One Shared Vision
As a business grows, it’s only natural that there will be changes in how it operates. New departments may form, and team structures will inevitably shift. However, the integrity of your company’s vision should not become a victim of shifting business dynamics.
Before making any major challenges to help facilitate your organisation’s growth, it’s important to evaluate how these changes will impact the business’s ability to meet its larger objectives. More importantly, any changes that happen in a business should really be driven with the purpose of helping the organisation achieve its vision more effectively.
Shared company visions should dictate how company priorities are managed and be used as a way to calibrate and align team members effectively. It should be weaved into literally everything that the company does—meetings, performance reviews, company events, and customer interactions.
By using your company vision as a compass to drive your decision-making, you help show employees the importance of doing the same in their own efforts. This ensures that everyone in a company—from the top down—uses the same criteria when making contributions to the business.
Unify Your Business Towards the Same Goal
Having a shared company vision isn’t something that comes easily—it requires determination and consistency. However, by staying authentic in everything you do and reinforcing how the established vision drives all decisions, employees will be more likely to do the same, ensuring everyone in the organisation works towards achieving the same goals.
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Cameron Magee
Cameron Magee, the owner of avad3 Event Production, is a passionate and dedicated professional who began his journey in event production as a curious 12-year-old at his childhood church. Today, he leads a team of hard-working production professionals, having built avad3 from his college dorm room into a national production company, committed to both client success and the well-being of his team.
